Content & Insight Analyst

At Lyreco we all share a common goal to strive for passion, excellence, respect and agility. We are proud to be the European leader and the third largest distributor of workplace products and services in the world
We are committed to the development of our employees and we aim to achieve that by creating a culture that inspires and empowers.

Are you seeking a new challenge? This offer might be for you!

Digital Ecommerce Analyst

Telford

Monday-Friday 9am-5.30pm.

The Lyreco Group is the European leader and the third-largest distributor of workplace products and services in the world.

A privately-owned company since 1926, Lyreco has constantly adapted to the evolutions of the workplace thanks to its constant focus on excellence in customer experience, strong partnerships with renowned suppliers, and efficient logistics.

As a Digital Ecommerce Analyst, you will play a pivotal role in enhancing our online sales strategies and customer engagement through data-driven insights. You will report directly to the Digital Trade Manager, focusing on analysing customer behaviour, market trends, and digital campaign performance. Your primary goal will be to optimise our ecommerce platform, ensuring a seamless customer journey and effectively converting prospects into loyal customers. 

You will need to have a deep understanding of ecommerce analytics, digital marketing strategies, and customer data analysis. You will be instrumental in identifying opportunities to boost online sales, improve customer experience, and drive sustainable business growth. 

You will work as part of a tight-knit and highly productive team with a passion to achieve the targets set out across our department and the wider business.

Key responsibilities and accountabilities:

• Collaborating with the Digital Trading Manger to analyse data from our ecommerce platform, identifying trends, customer behaviours, and opportunities for growth. 
• Developing and implementing strategies to enhance the online customer journey, increase conversion rates, and foster customer loyalty. 
• Tracking and reporting on key performance indicators (KPIs) related to ecommerce activities, providing actionable insights to stakeholders. 
• Working closely with digital marketing and customer insight teams to ensure alignment of ecommerce strategies with broader marketing initiatives, driven by robust data analysis. 
• Regularly analysing and reporting on the performance of ecommerce campaigns, identifying areas for optimisation and improvement. 
• Responsible for the ongoing analysis & actions required to improve Search-Engine acquisition (SMB, MM & Corp). 
• Responsible for the detailed reporting and sharing of customer behaviour and trends (browsing / bounce / abandoned basket / etc). 

Person profile (skills/personality/communication): 

• Always demonstrate the Lyreco values. Excellence, Respect, Agility, Passion 
• Thrives in a fast-paced environment. 
• Approach challenges with a can-do attitude and an eagerness to learn and improve. 
• Ability to communicate strategic and innovative ideas with clarity and simplicity. 
• Team orientated, driven and self-motivated. 
• Attentive listener who can incorporate feedback and insights from colleagues and target audience into content strategies. 
• Able to work cohesively within teams, contribute to brainstorming sessions, and align with cross-functional partners. 
• Approach challenges with a can-do attitude and an eagerness to learn and improve. 
• Adaptable and forward thinking in approach, always looking for new ways to innovate. 
• Humble, ambitious, and displays emotional intelligence. 

Role specific:

• A bachelor’s degree in business, Analytics, or a related field with a strong preference for candidates with proven experience in ecommerce analytics. 
• Excellent communication skills, both written and verbal, to effectively present data-driven insights and strategies. 
• High level of understanding with Google Analytics and creating reports 
• Experience working collaboratively in a team environment, aligning efforts with various stakeholders to achieve ecommerce objectives. 
• Proficiency in using digital analytics tools, CRM systems, and ecommerce platforms to gather and analyse data. 
• A passion for digital marketing and ecommerce, with a commitment to staying abreast of the latest trends and technologies in the field. 

Lyreco Benefits:

Lyreco is a great place to work. We believe in fostering a culture that values our people and inspires each of us to be the best we can be. If you want to join a company that is packed with great energy, fun, and a place where you can accelerate your career, then Lyreco is the right place for you!

• Excellent Commission Structure
• 23 days holiday + BH
• Company Pension
• Private Medical Insurance (after completion of one years’ service)
• Life Assurance
• Employee Assistance Programme
• Free on-site parking
• Cycle to Work Scheme
• Retail Vouchers
• Eye care vouchers
• Discounted gym memberships

If this sounds like something you may be interested in, please Apply Now!

As a diverse and forward-thinking employer, we embed the principles of equality, diversity, and inclusion into everything we do. That includes our staff, customers, suppliers, and our local community.

We’re committed to the wellbeing of all our staff and to the sustainability of our environment.

Agency CV’s will not be accepted.